American Excursionist

American Excursionist

Detail of the Hotel Collection, hotel detail page.

American Excursionist is a Destination Management Company (DMC) located in New York and Miami. As a broker of luxury hotels and travel experiences, they partner with tour operators in different states and cities to create packages that they sell to travel agents in other companies across the world.

Upswell worked with Excursionist to define and express their brand story as a contemporary, tailored service responsive to today’s travelers’ online booking behavior. Our expertise in information architecture, experience design, and software was supported by a development process that helped Excursionist bring their new business to market in a timely manner. The original platform included content management, booking management, and payments system, which are the foundation for ongoing iterations of the business and its online presence.

Elegant design and connected services define this bespoke web platform for a luxury travel DMC.

Detail of the Homepage.
Comparison of the mobile and desktop content blocks.
Detail of the site search results.
Mobile view of the Hotel Collection, hotel detail page.
Detail of the Inspiration page.


  • New York, NY


  • 2017